#21: Trends & Friends
We out here looking to expand the Cache fam.
Welcome! We are so happy you’re here.
Every other Wednesday, you can expect to receive a little *hump day treat* in your inbox — our newsletter with the latest updates on Cache. Craving more? Follow us on Instagram and TikTok for an even better time.
Let’s Cache up! In today’s newsletter…
🦄 What We’re Working On: Hiring interns, a new accelerator and onboarding Beta users!
💡 What We’ve Learned: Our community is mobile-first.
📓 What We’re Reading & Listening To: Gen Z is cycling through trends + Kristine Locker’s founder journey as a solo female founder in Fashion Tech.
🪩 What’s Happening: ShopTalk and NYC vintage markets!
🏄♀️ What’s Next: Sourcing angels and refining our story.
📲 ISO: Social Media & Content Marketing Intern
Cache is still looking for a superb Social Media & Content Marketing Intern (Remote, US & Canada) to help us create content, engage with our fashion-forward community & grow our digital presence. If you want to get in on the ground floor of fashion tech, this role is for you!
🔗 more details + how to apply here
PSA:
What We’ve Been Working On:
We finally started re-onboarding Beta users (yay!) and we are excited to see our budding community of Cache BBs reselling once again. If you’re on the waitlist, stay tuned for an email letting you know when it’s your time to shine. And if you’re not… well… you know what to do ;) —> join our waitlist
We’re thrilled to be part of the Next AI 2025 cohort! While much of the magic behind Cache is powered by AI 🪄, our focus goes beyond just the technology—we operate with AI-first principles across everything we do. This accelerator will be an incredible opportunity to enhance our technical expertise and business strategy, allowing us to advance both in innovation and execution.
We’ve been building a community that sees their closets as an investment—now you can wear it. Grab a hat, tote, or phone case and rep the future of resale. 🧢👜📲✨
What We’ve Learned:
Our community is mobile-first: A whopping 90% of our waitlist respondents indicated that they would prefer to use a mobile app over a desktop app. Your wish is our command. 🫡
What We’re Reading & Listening To:
📊 ThredUp’s 2025 Resale Report just dropped: The report showcases the rapid growth and shifting dynamics of the secondhand apparel market. Here are some things that stood out:
Online resale continues to surge, marking its second consecutive year of accelerated growth in 2024. The market is projected to nearly double, reaching $40 billion within five years.
Resale incentives drive brand engagement—47% of consumers are more likely to make a first-time purchase with a brand that offers shopping credit for trading in used apparel, a +25 point increase from 2024.
Younger generations are leading the resale movement, attempting to sell 52% of their unwanted apparel on average. 68% say that online resale has made it easier to responsibly part with items.
Peer-to-peer marketplaces dominate as the preferred online sales channel, with 31% of consumers favoring them over other platforms.
Social commerce is a powerful growth driver (many thanks to leadership by the iconic
!!)—86% of retail executives believe social commerce platforms will help them better promote and market resale programs to customers.
📓 The New York Times explores how Gen Z consumers influence and accelerate the lifecycle of trends: In its latest interactive piece, the NYT highlights the rapid rise and fall of trends within this demographic, emphasizing their role in creating viral moments and quickly moving on to the next big thing. The piece also discusses the impact of social media platforms in amplifying these trends and shaping Gen Z's consumption habits
🎧 / ⏯️ Kristine Locker, founder & CEO of Locker, shares her journey from Goldman Sachs to self-funding her startup in the latest episode of Hot Smart Rich: Kristine discusses the challenges of building a consumer startup, from investor rejection to costly mistakes like a failed $8K influencer campaign. The episode explores the rise of creator-led brands and the backlash against their funding strategies, as well as the evolving landscape of social commerce. Kristine opens up about the mental toll of entrepreneurship and why she’s betting everything on Locker’s future.
PSA: in case anyone is wondering, we are looking for the Maggie to our Kristine!!
For a full weekly roundup of the latest fashion, tech, and resale news, be sure to check out our new series, Cache Flow!
What’s Happening:
March 21-23: Not-a-Normal Spring Market (NYC, in person)
March 25-27: Shoptalk Spring (Las Vegas, in person)
March 29: Vogue Vintage Market (NYC, in person)
What’s Next:
We're officially fundraising and we’d love for you to join us on this journey to transform resale! We’re looking for partners who believe in the future of resale and commerce and our mission of making reselling clothes as easy as buying them. If you’re passionate about the circular economy and what Cache is building, we’d be thrilled to have your support. Please reach out if you are interested in learning more.
We’re constantly refining our pitch with each meeting and conversation we have. It’s a fascinating experience to share our business story with a diverse audience and see which parts resonate and where there’s confusion. We appreciate that our story is shaped, in part, by the audience we engage with, as their feedback and interaction help us improve and refine it further.
Want to shape the future of resale? Join our waitlist today! 💚
Playlist of the Week: For the girlies that need to keep going…
Until next time… Cache ya later!
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Never disappoints 💖