Cache Flow #31: Fashion News Roundup
June 28-July 4: This Week in Fashion x Tech x Resale News
A very happy belated Canada Day 🇨🇦 and 4th of July 🇺🇸 to all who celebrate! Before we get into our usual news dump, a couple of burning questions…
*No judgement whatsoever. We definitely fall in the upper echelons here… 🫠*
In this weekly series, we feature a roundup of the latest news in fashion x tech x resale.
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The bipartisan Recommerce Caucus promises to champion small businesses and entrepreneurs driving America’s booming secondhand economy: Reps. Sydney Kamlager-Dove (D-CA) and Nicole Malliotakis (R-NY) have launched the group which will push for forward-looking policies that expand access to digital marketplaces, encourage resale, repair and reuse, and strengthen the circular economy projected to reach $1.04 trillion globally by 2035. Major resale platforms—Etsy, eBay, Poshmark, Depop—and industry bodies like American Circular Textiles have already thrown their support behind the caucus, citing its potential to reduce waste and foster sustainable commerce. By uniting policymakers and recommerce stakeholders, the caucus aims to ensure federal policies keep pace with this fast-growing sector, empowering small sellers and promoting environmentally friendly economic growth.
Korean accessory brands are moving beyond domestic hype toward sustainable, globally minded growth: The Fashionista piece profiles three standout South Korean labels—Stand Oil, Margesherwood and Osoi—and how each is adapting its operations to break into the U.S. market. Stand Oil is leaning on pop-up stores, social-first marketing and a robust direct-to-consumer e-commerce platform to build buzz abroad. Margesherwood emphasizes its vintage-inspired leather designs and narrative-driven brand identity, partnering with select boutiques and stylists to introduce its pieces stateside. Osoi, known for its viral “Toni” bag, is scaling through strategic wholesale agreements with major online and brick-and-mortar retailers, alongside targeted trunk shows to cultivate a dedicated U.S. customer base.
On the latest episode of The Debrief, Malique Morris explores the resurgence of investor interest in fashion tech: Today’s backers are far more discerning than during the first boom. Whereas many DTC brands once masqueraded as “tech” simply by selling online, investors now demand clear technical roadmaps and founders who can meaningfully evolve their products. The conversation highlights how startups leveraging practical AI tools and real technical expertise are leading this more grounded, results-driven wave of innovation. Ultimately, the episode makes the case that fashion tech is finally “growing up,” moving from style-only pitches to substantive solutions that deliver measurable value.
Mango has launched Mango Stylist: Mango Stylist is an AI-driven fashion assistant that offers personalized product recommendations, styling inspiration and complete “total looks” through chat on its e-commerce site and Instagram. The tool leverages advanced algorithms to learn each customer’s tastes and context, and is currently available for the Woman line in nine markets including Spain, the UK, France, Italy, Germany, Austria, Turkey and the US. This initiative falls under Mango’s 2024–2026 Strategic Plan “Earn” pillar, which focuses on driving value through technology, data management and AI. Mango Stylist has been integrated into the existing Iris virtual assistant to provide a unified conversational experience for both pre- and post-purchase support.
Almost 20 years after the original, and on the heels of Anna Wintour’s Vogue departure, production has begun on The Devil Wears Prada 2: Anne Hathaway, Stanley Tucci, Meryl Streep and Emily Blunt are all returning alongside newcomer Kenneth Branagh as Miranda Priestly’s husband. 20th Century Studios shared an Instagram teaser featuring red trident-heeled shoes and classic lines from the first film. Filming is due to start in July, and the sequel is slated for a 2026 cinema release, though plot details are still under wraps.
A 2025 survey conducted by reveals that secondhand dealers are experiencing widespread financial stress and burnout: This is driven by low earnings despite long hours and customer misconceptions about the effort and costs behind each vintage piece. Successful sellers are countering this by competing on value—using radical transparency, selective curation, and confident pricing—rather than racing to the bottom on price. They’re also building 3–5 complementary revenue streams (like consignment, upcycling, personal styling, rentals, and content creation) once their core business is profitable. Finally, thriving dealers lean into community—through markets, pop-ups, and genuine customer relationships—to foster loyalty and weather market pressures, while also tapping into cultural revivals like the vintage Pucci trend to drive fresh demand.
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With love and hot girl energy,
Cache 💚